The Yacht Hotel by DC

Context

At the heart of Vietnam’s crown jewel – Ha Long Bay – lies a story waiting to be told: a story of elegance, adventure, and modern luxury. As the branding team entrusted with shaping the identity of The Yacht Hotel by DC, we set out to capture the spirit of this extraordinary location and bring the sophistication of a luxury yacht ashore.

Inspired by the serene, emerald waters and majestic limestone karsts of Ha Long Bay, we envisioned a brand that blends timeless nautical elegance with modern design sensibilities. Every detail of the hotel reflects this harmony—from sleek, contemporary interiors with warm wood tones to expansive windows that frame the breathtaking vistas of the bay. Here, nature’s grandeur meets human artistry, creating a sanctuary where guests are immersed in beauty and tranquility.

The Yacht Hotel by DC isn’t just a place to stay—it’s an experience, a journey. From the seamless integration of Ha Long Bay’s natural charm into the guest experience to the bespoke services offered, every element is crafted to evoke the sophistication of a world-class voyage. Whether unwinding by the infinity pool overlooking the water or dining on fresh, locally sourced seafood, guests are invited to embark on their own story of indulgence and discovery.

Brandmark

The brandmark combines a symmetrically designed anchor with the initials “D” and “C,” representing the investor. It embodies strength, balance, and a seamless connection to nautical elegance.

Wordmark

The brandmark combines a symmetrically designed anchor with the initials “D” and “C,” representing the investor. It embodies strength, balance, and a seamless connection to nautical elegance.

Brand Color

The color palette blends muted deep ocean blue inspired by nature with a light coral pink, highlighting the sophistication that The Yacht delivers.

HEX/HTML
#15324E
PANTONE
2187U

 

RGB
37  78  109
CMYK
85  40  5  55
 

The Yacht / Deep Blue

HEX/HTML
#F8C1B8
PANTONE
2337U

 

RGB
248  193  184
CMYK
00  28  20  6
 

The Yacht / Light Coral

Brand Typeface

Typeface
Playfair

Usage
Headlines

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typeface
Futura

Usage
Body copy

posm 05
posm 01
posm 02
posm 03

Amenities

The color palette blends muted deep ocean blue inspired by nature with a light coral pink, highlighting the sophistication that The Yacht delivers.

Signage & Wayfinding

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

VISITOR JOURNEY
Before After
signage_elevator1
TY_sign_wall mounted
signs - structuredark 2.1
signage_08