At the heart of Vietnam’s crown jewel – Ha Long Bay – lies a story waiting to be told: a story of elegance, adventure, and modern luxury. As the branding team entrusted with shaping the identity of The Yacht Hotel by DC, we set out to capture the spirit of this extraordinary location and bring the sophistication of a luxury yacht ashore.
Inspired by the serene, emerald waters and majestic limestone karsts of Ha Long Bay, we envisioned a brand that blends timeless nautical elegance with modern design sensibilities. Every detail of the hotel reflects this harmony—from sleek, contemporary interiors with warm wood tones to expansive windows that frame the breathtaking vistas of the bay. Here, nature’s grandeur meets human artistry, creating a sanctuary where guests are immersed in beauty and tranquility.
The Yacht Hotel by DC isn’t just a place to stay—it’s an experience, a journey. From the seamless integration of Ha Long Bay’s natural charm into the guest experience to the bespoke services offered, every element is crafted to evoke the sophistication of a world-class voyage. Whether unwinding by the infinity pool overlooking the water or dining on fresh, locally sourced seafood, guests are invited to embark on their own story of indulgence and discovery.
Brandmark
The brandmark combines a symmetrically designed anchor with the initials “D” and “C,” representing the investor. It embodies strength, balance, and a seamless connection to nautical elegance.
Wordmark
The brandmark combines a symmetrically designed anchor with the initials “D” and “C,” representing the investor. It embodies strength, balance, and a seamless connection to nautical elegance.
Brand Color
The color palette blends muted deep ocean blue inspired by nature with a light coral pink, highlighting the sophistication that The Yacht delivers.
The color palette blends muted deep ocean blue inspired by nature with a light coral pink, highlighting the sophistication that The Yacht delivers.
Signage & Wayfinding
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